Privacy Policy

At DNA Motoring, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our automotive parts and accessories site. By using DNA Motoring, you consent to the data practices described in this policy.

What DNA Motoring Collects When You Browse Our Headlights and Automotive Parts Site

DNA Motoring collects information in three ways:

Information You Provide Directly: When you submit a contact form or subscribe to our communications, we collect your name and email address.

Information Collected Automatically: When you visit DNA Motoring, we automatically collect technical information including device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on our site, and referral source. This data is collected through cookies and analytics tools.

Information From Third Parties: DNA Motoring receives affiliate tracking data from Amazon Associates to attribute qualifying purchases made through our headlights, exhaust systems, tonneau covers, and other automotive product links. We also receive aggregated analytics data from Google Analytics.

How DNA Motoring Uses Your Automotive Parts Site Data

DNA Motoring uses the information we collect to:

• Operate and improve our headlights, exhaust systems, and automotive parts website
• Respond to your inquiries about DNA Motoring products
• Send you communications you’ve opted into regarding automotive parts content and updates
• Analyze site traffic and user behavior across our headlights, tool storage, and performance tuning categories
• Comply with legal obligations
• Maintain security and prevent fraud
• Track affiliate referrals to Amazon.com for DNA Motoring products

DNA Motoring’s Cookies and Tracking Technologies for Automotive Parts

DNA Motoring uses several types of cookies and tracking technologies:

Essential Cookies: Required for basic site functionality including browsing our headlights, exhaust systems, and tonneau covers collections.

Analytics Cookies: Google Analytics tracks how visitors use DNA Motoring, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand which automotive parts categories — such as headlights, tool storage, or side steps — are most popular.

Advertising Cookies: Amazon Associates uses cookies to attribute qualifying purchases of DNA Motoring products to our affiliate links. When you click a DNA Motoring headlights or exhaust systems link and purchase on Amazon.com, cookies help Amazon recognize the referral.

You can manage cookies through your browser settings. Note that disabling cookies may affect your ability to browse DNA Motoring’s full automotive parts catalog.

How DNA Motoring Shares Your Data with Automotive Parts Partners

DNA Motoring may share your information with:

• Service Providers: Third-party vendors who help us operate DNA Motoring, including hosting providers and analytics services
• Amazon.com: As part of the Amazon Associates Program, DNA Motoring shares referral data when you click our headlights, exhaust systems, or other automotive parts links and complete a purchase
• Law Enforcement: When required by law, DNA Motoring may share information with government authorities
• Business Transfers: In the event DNA Motoring is acquired or merged, your information may be transferred to the acquiring entity

DNA Motoring does not sell your personal information to third parties.

How DNA Motoring Protects Your Automotive Parts Site Data

DNA Motoring implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission across our headlights, tool storage, and performance parts pages. However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, DNA Motoring cannot guarantee absolute security.

Your Privacy Rights When Shopping DNA Motoring Automotive Parts

All Users: Regardless of your location, when you use DNA Motoring you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications about DNA Motoring headlights, exhaust systems, and automotive parts
• Request restriction of processing

GDPR Rights (EU/EEA Residents): If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation:

• Right to access, rectification, and erasure of your DNA Motoring account data
• Right to restrict processing and data portability
• Right to object to processing of your information for DNA Motoring’s automotive parts marketing
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority regarding DNA Motoring’s data practices

CCPA/CPRA Rights (California Residents): If you are a California resident, you have rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Know what personal information DNA Motoring collects about your headlights and automotive parts browsing
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information from DNA Motoring
• Request correction of inaccurate information in your DNA Motoring account
• Limit use of sensitive personal information
• Non-discrimination for exercising your CCPA privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA): Residents of Virginia, Colorado, Connecticut, and Utah have rights substantially similar to California residents under their respective state privacy laws, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising related to DNA Motoring’s automotive parts content.

How to Exercise Your Rights: To exercise any of these privacy rights regarding your DNA Motoring headlights, exhaust systems, or automotive parts data, submit a request by email to the address listed in the Contact section below, or use the contact form on DNA Motoring. We will respond to verified requests within 30–45 days. We may need to verify your identity before processing certain requests.

DNA Motoring’s Children’s Privacy Policy for Automotive Parts Site

DNA Motoring is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided DNA Motoring with personal information, please contact us immediately and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Automotive Parts Links on DNA Motoring

DNA Motoring contains links to Amazon.com and other third-party websites where you can purchase our featured headlights, exhaust systems, tonneau covers, and automotive parts. DNA Motoring is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit from DNA Motoring.

International Data Transfers for DNA Motoring Automotive Parts

DNA Motoring operates in the United States. If you access DNA Motoring’s headlights, tool storage, or performance parts pages from outside the United States, your information may be transferred to, stored, and processed in the US. DNA Motoring takes steps to ensure adequate protections are in place for such transfers, in compliance with applicable law.

How Long DNA Motoring Retains Your Automotive Parts Data

DNA Motoring retains personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions about DNA Motoring headlights, exhaust systems, and automotive parts are typically retained for up to 12 months. Analytics data collected from your visits to DNA Motoring is governed by Google’s data retention policies.

DNA Motoring Email Communications About Automotive Parts

If you subscribe to DNA Motoring communications, you will receive periodic emails about our headlights, exhaust systems, tonneau covers, tool storage, side steps, and tuning parts content and updates. You may unsubscribe at any time by clicking the unsubscribe link in any DNA Motoring email or contacting us directly at the address below.

DNA Motoring’s Response to Do Not Track Signals

Some browsers transmit “Do Not Track” signals. At this time, DNA Motoring does not respond to Do Not Track signals. We continue to collect information about your headlights and automotive parts browsing as described in this policy.

Changes to DNA Motoring’s Privacy Policy

DNA Motoring may update this Privacy Policy from time to time. We will indicate the effective date of the latest revision at the top of this page. Material changes to how DNA Motoring handles your automotive parts browsing data will be communicated with reasonable notice. Continued use of DNA Motoring after changes are posted constitutes your acceptance of the revised policy.

California Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request information about personal information DNA Motoring shared with third parties for their direct marketing purposes. To make such a request regarding your DNA Motoring headlights or automotive parts data, contact us at the address below.

Consent to DNA Motoring’s Privacy Practices

By using DNA Motoring’s headlights, exhaust systems, tonneau covers, tool storage, side steps, tuning parts, and automotive accessories site, you consent to the collection and use of your information as described in this Privacy Policy.

Contact DNA Motoring About Your Privacy

To exercise your privacy rights or ask questions about this policy, contact DNA Motoring at: